Boutique Leadership.
L’Invitée was founded in 2017, rooted in Frisian class. Consciously small, with a warm, personal and decisive approach. Our name stands for quality and L’Invitée means ‘the invited one’ in its feminine form. With an ambitious approachable style, we help people and organizations flourish.
Our vision is that the world needs more empathy. We believe in a future with leadership grounded in values and character, within an environment of trust, humor, and openness. We embrace sustainability and innovation. Connecting and empowering people is our mission, and we do it with love.
About Alida
Alida de Boer
‘From an early age, I followed my heart and my dreams. With a background in hospitality, international business, and governance, I have developed a refined sense for people, organizations, and trustworthy leadership. My style combines warmth and strength with deep insight into behavior, culture, and strategy. What drives me is bringing out the potential in people, and the energy I gain from search. Every search is unique; the magic happens when role, timing, and personality align. Beyond my work, I find inspiration in fashion, interior design, travel, hospitality, and eGym.’