The art of empathic leadership.
L’Invitée was founded in 2017 by Alida as a boutique consultancy, specialized in executive search, shaped by Frisian flair, French finesse, and inspired by empathy. At every step, we want you to feel our dedication and professionalism. We take the time to truly listen, uncover the question behind the question, and act as an honest mirror, so that sustainable transformation becomes second nature.
With an ambitious, grounded, and approachable style, we help people and organizations flourish. We focus on building trust and deliver our services with expertise, passion, and a captivating touch. Our French name reflects our commitment to craftsmanship and timeless quality. We are the haute couture of consultancy: personal, refined, and built to last.
We are committed to a sustainable future and the protection of our beautiful planet. As a proud tree partner of Trees for All, we have donated 400 trees to reforestation projects in the Netherlands and Madagascar.
About Alida
Alida de Boer
‘As a child, I dreamed of entrepreneurship. When I walked into a renowned recruitment agency for my graduation internship, I instantly knew: this is what I want to do later, but in my own way. After gaining experience at two other leading firms, I founded L’Invitée in 2017. My background is a combination of hospitality, international business, governance, and psychological insight.
With a deep passion for people and organizations, I focus on quality, offer generous and personal service, and value strong governance. What truly drives me is recognizing leadership potential, and creating the right opportunities for people to grow into their strength.
Beyond the world of search, I have a love for fashion, interior, hospitality, traveling, reading and sports. I bring that same sense of aesthetics, dedication and curiosity into my work.’