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About us

Lead with empathy.

L’Invitée selects and empowers people who walk the talk and foster a warm and welcoming culture with clarity of purpose and shared values. Based on learning capacity and being emotionally courageous. We place personal development at the heart of leadership and we define a governance that ensures alignment of culture and actions.

With a timeless vision L’Invitée stands for incomparable quality, solid craftsmanship and warm authentic services. We want you to feel our commitment and professionalism every step of the way. We make connections at lightning speed, we ask the question behind the question and uncover blind spots. Through an ambitious, grounded, Northern European management focus we help people and organisations thrive and advance.

L’Invitée was founded in 2017 as a Frisian company. Our French brand name refers undeniably to hospitality and embodies the French culture. L’Invitée services are inspired by empathic leadership. According to research empathy is the most important leadership skill. Empathy is the secret ingredient for finding a human connection.

We take action for a sustainable future. Our mission to encourage great leadership with great people also includes taking responsibility to protect our planet as best as possible for future generations. That is why we have become a proud partner of Trees for All. Find our certificate over here. Together, we can make a difference. Let’s celebrate the beauty of our planet and our commitment to protecting it.

About Alida

Alida de Boer

‘As a child I dreamed of entrepreneurship. After my experience at various agencies and with a background in hospitality and international business administration, I decided that things could be done more distinguished. With heart for people and organisations, quality first and a generous service. Being able to see people’s capability and giving them the opportunity to unlock their greatest potential moves me. Outside the world of search I’m passionate about styling, culinary food & wine, travelling, reading, being active and spending time with the ones I love.’